CRM and marketing platform integration
HubSpot, ActiveCampaign, and Salesforce set up and genuinely connected — forms mapped to the right fields, lead routing that works, and tracking that survives a redesign.
Internet & Web Development
The technical work that sits around a website — and usually gets handed off.
Most web designers stop at the website. Then the CRM does not connect, the forms go to spam, the DNS is wrong, and the fix falls between three suppliers who each blame the other two. This is the work that closes those gaps — handled alongside the build rather than passed on.
What this covers
Email deliverability
SPF, DKIM, and DMARC configured properly so your mail reaches inboxes instead of spam folders. This is the single most common broken thing I find, and most businesses discover it only after a campaign underperforms for months.
DNS, hosting, and migrations
DNS configuration, hosting setup, and moving sites between hosts without downtime or lost rankings. Comfortable in WP Engine and cPanel environments, and I handle the redirect mapping that most migrations get wrong.
Automation and AI integration
Zapier and Make.com workflows connecting the systems you already pay for, plus chatbot development and AI integration work — assistants that answer from your own documentation rather than making things up.
Databases, backends, and the awkward jobs
Database work, third-party API integrations, and the ad hoc technical problem-solving that does not fit a category. If it is web-adjacent and broken, it is probably worth asking.
Selected work
Where this work has been done.
Case studies that lean on this pillar. Each one links to the live site.
Construction Fintech
Payment software processing $27.9B a year, sold to four different job titles at once.
Cloud software automating pay applications, lien waivers, and compliance documents between general contractors and subcontractors. An Autodesk company.
Construction Fintech
Progress claim software trusted by 34 of Australia's top 50 builders.
Software for submitting, assessing, and approving construction progress claims — AUD$35B+ in claims processed annually, 57,000+ users. An Autodesk company.
Health Technology / Pharma Media
Explaining a virtual care advertising platform to pharma brand teams who had never bought one.
A virtual care patient acquisition platform that places brand and clinical messaging inside telehealth consultations and HCP digital workflows.
Recent builds
A few of these, live.
Every one of these shipped and is running today.
Construction
Spectrum Builders
Commercial construction, Central Ohio
Nonprofit
Miami Connected
Free high-speed internet access for families
Wealth
Ark Family Wealth
Wealth management through personalised service
Security
Cybvisor
Consumer cybersecurity and online safety
Life Sciences
Rebound
Go-to-market marketing for life-science technology
Brand
Bluebird
Brand and business platform
Questions
Common questions.
Why are my form submissions going to spam?
Almost always missing or misconfigured SPF, DKIM, and DMARC records on your domain. When those are absent, receiving mail servers cannot verify your mail is genuinely from you, so it gets filtered. It is a DNS-level fix, it takes under an hour in most cases, and the effect is usually immediate.
Can you move my site to a different host?
Yes. Website migration is one of my listed skills and I do it regularly, including into and out of WP Engine and cPanel. The part that matters is not moving the files — it is mapping redirects so you do not lose rankings, and cutting DNS over without downtime.
Can you connect my website to HubSpot or Salesforce?
Yes. Form-to-CRM mapping, lead routing, and tracking across HubSpot, ActiveCampaign, and Salesforce. The common failure is a form that technically submits but lands in the wrong object with half the fields empty, which nobody notices until a quarter's pipeline is unusable.
Do you build AI chatbots?
Yes — chatbot development and prompt engineering are both listed skills. The useful version answers from your own documents, policies, and product information rather than improvising, and hands off to a human when it does not know. That distinction is most of the work.
Want a straight answer about your situation?
Describe what is happening and I’ll tell you what I would actually do about it — including when the answer is that you do not need me.